Who will rule the new Internet? google, Apple or Facebook

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Exploring new Internet technology development trends and on behalf of the company, google Apple Facebook

Accept the creation of human beings and use it

But do not worship it

Because it will become something of the past

An anonymous wise men in an abandoned car door the above, and it dragged me in northern California near the home of a small road. The original Hongshan grove should not seem such a rusting car doors, but the door on what is the magic of films like this dilapidated state of things has become a work of art. I returned home again on the google search on this remark, of course, is what has not found. (Thanks to google, the world we live in, “I do not know” can not accept to become a reply, so I can not find the author’s results Let me crazy.)

I live very close to the town from Silicon Valley, most of my friends are living with technology, and I write these elements while living. We all worship those dazzling eye-catching new things. During this period of time, is approaching the next generation of Apple iphone release is in a promise of prayer. If this miracle will soon be coming to believe that the new phone will become the next big “platform.”

A platform for computer people, is on the run in their third-party applications. There are many platforms, only in the international community has a cell phone more than 30. But a truly successful platform should be able to go beyond its direct users and can effectively create and control a huge market. In the computer industry, IBM, with its mainframe operating system and dominate the high-end business platform, aimed at corporate users. With the rise of the PC revolution, seems to be overnight, IBM has been Microsoft’s Windows operating system and the marginalized. Were down, with the web-not owned by any individual, open to all – as the key platform, Windows is losing its power of the past. (Yes, web is only a great code, all we visit the Web site is running in his only on the application.)

Of course, each technology’s main role would like to create a next-generation platform. Novelty of this is that there is indeed a possibility of making any number of them succeed. “In the past, and these are different point of view, that only a successful” Marc Andreesen said he assisted the development of the first widely used browser, Mosaic, the Internet later in the epidemic. The relative terms of PC operating system is a vast number of heaven and earth. “Trying to find out who will win” Andereessen added that “a similar controversy in the food market in beef, chicken or lobster will win the same market.”

However, I object like this over-diligent people to observe the Silicon Valley of the most innovative of the three companies – each on behalf of the information age is a basic characteristic – who can win is a fascinating thing. Apple, google, facebook are the personal computer era created a small role, is the largest, most profitable, created a web of companies and are full of courage “parvenu”, is currently a synonym for social network migration.

In many ways, these companies become the technical standards of the players, although they have differences in the guidance system. For example, google advocate of “open” the web, and tend to promote the development of open standards and alliances. Facebook, with its 70 million registered community in the activities of the user, provides a more controlled experience, at least so far, in the hope that their virtual communities ensure the safety of users. Apple walked from the old world. Its elegant products to protect the user from the chaos of the information age, but still tend to experience Apple’s products highly restricted, the use of Apple’s unique hardware terminals and Apple’s software and services, such as the iTunes Music Store.

In the battle for the platform the winner will win billions of users, advertisers Zhuanzu eye, such as sales of its music, movies, and even on-demand computing power and other services. However, the results here than the question of who will earn up to even more important. Internet’s future – how we obtain information, how to communicate with each other, more important point, the question of who will control it – are still a problem.

Facebook why there

When Facebook founder Mark Zuckerberg said at the beginning of this campaign, the platform a year ago, the word became fashionable term. ‘ “Social networks are closed platforms.” He told a group in San Francisco gathering of 800 developers. “Today we will be to change all of these.”

You will watch the video of this speech, like I did, in google search for the names of the developers, “F8.” Let history become meaningful F8 Facebook platform is the first time developers open. Anyone who know how to write applications people have been welcomed by Facebook. Andreessen said that an open environment is the encoding of any key to the success of a platform, because it will use more and more developers will be pooled together, making the platform has become powerful. Facebook also a free version distributed to the developer. Want to add new applications users can click on the shortcut to achieve. Facebook rumours that the board will enter the Andreessen said, all of which help Facebook more noticeable. “Has become a platform, the key is to inspire in the tens of thousands of the other side of you do not pay for the crowd’s creativity, and they can think of the things you did not expect.”

This is what happened in the past year, Facebook on the matter. Gold Rush wave of similar waves of development have begun to prepare a simple application. As of June 1, 24,000 procedures, small gestures, such as the ability of virtual beatings, to the integrity of the game such as Scrabulous are available to Facebook users. Expectations can load more, Facebook opened its key programming interface, these developers access code is required by the Facebook platform, it is shocking to 400,000, far beyond the Zuckberg expectations.

Zuckerberg, 24 years old, is popular in the meeting of the figures. When he and I talked, he had just near San Francisco, a large-scale industry and technology activities to return to California, Palo Alto. Where he once again asked if they would be sold to Microsoft Facebook, only on a small scale investment gave the Facebook150 billion of funds. (Microsoft, Yahoo tried to buy but ended in failure, will use a new platform.) Zuckerberg once said no, he will not sell, he will do their utmost to create a great and practical platform, of course, This takes time. Zuckerberg to a smooth-gliding on the tenor, his long neck and chin Shangqiao accustomed to, such as in blowing a saxophone. “Many of last year in the development platform of work just to keep up with the pace of victory.” He said.

This is when you create a successful platform to be in: an effective expansion of the circle, the overwhelming majority of users attracted by a group of developers to create more fun and useful things, these in turn attract more users to join . Is not mentioned, of course, there will be quite useless, people tired of the application. In Facebook, application development and the income from the installation and the user-related advertising costs of extraction, which is very suitable for a number of plug-in ads. Facebook will Funwall the application of similar measures, this procedure is very easy to inadvertently allow users to its mailing list of friends send spam, inviting him to install Funwall. Zuckerberg said Facebook in the adjustments to its platform to help the most useful application Procedures for effective dissemination, and the repression against those bad applications.

I asked Zuckerberg Facebook on similar proprietary networks such a closed network may inhibit innovation theory. Jonathan Zittrain is the idea of the book “Internet of the future and how to stop it,” the theme of this book from the University of Hafu Berkman Center for Internet and Society joint written. He pointed out that Facebook such as the rise of the closed community, iPhone the emergence of side effects and did not appear to google the standards established by those who would make improper, or even a devastating disorder in innovation activities in the network withdraw from the perspective . Zuckerbert to stop and think a return, then said: “Overall I agree with the above principles, I think that some degree of openness and compatibility is extremely important.” Great platform to start with are usually closed When mature to handle more of the load will gradually open. He added: “To some extent we have completed the initial phase that is more open to the stage ahead.”

In fact, last month issued a Zuckerberg Facebook Connect feature, this feature allows users to a small section of the code to their own list of links on the page. Further, for instance, have more time, the author of the blog Facebook-style “wall” embedded into their own site will also become possible, this will allow convenient access to a message. This is a great idea. Everywhere Facebook! But there are still a problem. Facebook Connect after the release, goolge launched a similar scheme almost – Friend Connect. Shimo if Facebook almost frenzied pace will slow down, that is, google.

Google trying to connect

Network development at the initial stage is to publish information online and let people find a way through and connect. The second stage is that at this stage on the people to establish connections between each other.

“Social is a new focus” Joe Kraus said that he is responsible for directing the entire operation of google network created on the social level. At this point, as in other areas by google for the same, Kraus’s strategy is to create a social network of alliances, this network will use open standards rather than proprietary networks and Facebook programming language, so developers can promote Their applications.

“Google relies on open Internet to operate all its businesses.” He told me that “this openness brought about by the presence of genetic problems.” Google this part is also due to the core business, search rely on open . Google can not find in the online documents, music, pictures, etc. – unless they are open to the visit, Kraus said. In the Fortune 500 in the richest Internet companies (ranked 150, worth 16.5 billion), google have a business plan, relying on its network by as many people as possible use. This is exactly why the company would invest so much time and energy to explore new applications to enable the network becomes more useful, more interesting.

Social networks of this scheme is a threat to users will be inclined to stay in their own community networks, in the application of those hang around. For example, when Facebook users start playing Scrabulous or modify images, they do not use google. In fact, they are more likely to have their friends or network applications to discover new things, such as iLike, a match for your friends and your music preferences similar to the services.

So, google in December last year through OpenSocial, this competitor from Facebook: MySpace, Hi5, and google their own social network Orkut constitute the Union in an attempt to create a common operation to a development application platform. This means that the developer, as long as the small changes can create a can

In all the major social networks running applications, of course, Facebook exception. “When you develop with the staff