Network Marketing for the first accurate

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Lion Group’s strength-media CEO Steve Kim (Steve King) is expected this year’s global network ad spending will exceed broadcast of the global advertising market share of 9.5%.

Steve said, “Internet advertising has exceeded the film and outdoor advertising, as an advertising medium, online advertising this year will exceed broadcasting, 2010 will exceed magazines, as the global Internet population reached 19 percent this year, its great room for development.”

Why such a strong Internet advertising to maintain the pace of development? »Massive user groups, rich in form, running low prices…… It all advertisers worth considering the reasons, but more important is the network’s audience-targeted ad accurate And to the obvious advertising effectiveness. Quest for the secret of Internet marketing, the China Internet Network Marketing Association and the Working Committee held Tianji Media Group, entitled “Marketing Performance Marketing Network,” the Blue Ocean Sharon, invited experts in the fields of network marketing and business representatives to talk about this topic .

- Interactive vice president and general manager of the cause of T2C single-jun said that “the value of your audience is, where are the target audience, marketing on where to find it running for the crowd. In a growing number of rich media ads can be Use; gradual integration of small and medium-sized media and advertisers began to measure advertising budget, more precise, measurable and high return on investment of advertising has become a natural market trend. “

Internet technology makes the development of precision ads could become more and more Internet users targeted in the governance of the match emerging technology companies, all kinds of algorithm has gradually evolved, through the user behavior, keywords, such as content analysis of its most May be concerned about pushing products sent to the main page ads gradually become popular, makes both brand promotion or marketing to achieve results put paid according to results of online advertising as a business model.

The single-jun said: “Technology is the realization of the fundamental ad, to subvert the traditional advertising media.” He believes that online sales should be along the “first caught the right audience, and then contact them and advertising, also after running ads End To analyze and optimize “the process started.

Huicong net Zhang Qiang, director of marketing believes that although there are precise marketing the benefits of cost control, but need to know the specific use of the media and the scientific breakdown of the crowd. He stressed that “Marketing is also demonstrated enterprise civilized means, we not only achieve the target of marketing, product sold, but also demonstrate the process of civilization, otherwise anti-brand will be affected. In any case, do not let your over – Impact on people’s lives. “

From his many years of experience in the marketing of the Internet, Google advertising Cehua Shi Kai Shen pointed out: different aspects of Internet marketing companies have different needs, but the bottom line there is only one – advertising effect, although various companies measure ad performance indicators Different, but the final analysis, or use “Zhenjinbaiyin” to measure. At the same time, he also admitted that the Internet makes precision marketing costs to increase its profits decline and suffering from various means of cheating problems, so the effect of the development of more effective tracking technology is the key to promoting industrial development. He also believes that China’s market-education is not enough, more needs to strike hard.

The experts from the participating companies also answered questions raised by the representative, the failure of the case, such as marketing.