Coca-Cola accommodations and Microsoft’s arrogance

This International information Provided from the One Net Technology Limited

30 of the United States in the street, everywhere a beverage vending machines, as long as people dropped 5 cents, then get a “magic bottle,” Sheng 6.5 ounces of Coca-Cola, which contains elements of the devil carbonated water by a U.S. Recognized as drug addiction, illness raised people can not. Coca-Cola has become Uncle Sam’s reputation and Qijian the U.S. national essence, to create that caught worldwide attention Coke empire. 1986, Coca-Cola’s new president after he took office, determined to Change more bitter taste, into a sweet taste of the new Coke.but on for a few hours after the taste, the company has continued to receive consumer complaints and questions, and the voice of the tide against the spread of the country, alerted the U.S. government. In many ways, under pressure from Coca-Cola to resume production of “poor taste” of the old Coke.

Americans really like “poor taste” of the old Coke » This is really let the world wonder is, in fact in the Harvard Business School MBA Guide to the well-known cases, support the views of more directed at Coca-Cola brand manufacturing, and less is because Americans view the tastes strange demand, triggered the opposition Wave.

Has thought about this story is that dominate the desktop PC world, Microsoft empire, is being interpreted the same story. Microsoft’s next-generation operating system WindowsVista listed shortly after the opposition almost continuously against it to find reasons to resist the new system, has purchased pre-installed new computer systems of ordinary consumers, have also uninstall Vista, in exchange for their habit of XP. More Worse, in mid-January this year, the United States InfoWorld IT news website was launched “to save XP”, Microsoft hopes to extend support for XP system, the number of support have reached 200,000 people. However, according to foreign media reports, Microsoft has refused contact with InfoWorld, shows the arrogance of the empire.

Coca-Cola and Microsoft are their respective areas of the king, in the face of opposition voices, they take the attitude Jiongran differences, Microsoft’s strategy for tackling key problems of the crisis, but also fully qualified and Coca-Cola, was written into the MBA Guide. This will soon become a “famous” MBA marketing cases, we seem to glimpse Microsoft’s laughing, perhaps there were a conspiracy.

First of all, Coca-Cola and carbonated drinks market in the face of the enemy Pepsi, Microsoft is also faced with the threat of Linux system, Vista users encountered the opposition of both Microsoft headache, and so was pleased with: the world of PC users still can not do without Microsoft.

Secondly, from Windows95, Microsoft step by step to consolidate its desktop PC in the ruling position, since no one can shake, but all bear the label of other Microsoft software applications, but also no one enemy. Microsoft is clearly not smart in the Office applications such as the above, for users to create “new” trouble, so as to achieve the same purpose, but who can not guarantee that, along with some of the features of the same at home and abroad, the application of cheap and powerful software available, Microsoft will adopt other strategies, and tests of these software applications in the user’s position.

In any case, Vista is a general trend to replace XP, Microsoft’s powerful new system and its huge investment, so it will not bow to the user, the public is in fact the opposition deliberately created by Microsoft, users into his trap, Minglishuangshou Microsoft, Windows at the site continues to expand, more solid position. This is Microsoft and Coca-Cola Shututonggui the successful marketing cases only.